Pace | Holiday Card Design

While I absolutely love working on my own design and photography projects, my current nine-to-five gig is working at Pace in Greensboro. Pace is a content marketing agency, and I spend my days as a photo editor for Four Seasons Hotels and Resorts. This year our account director approached me to create a holiday card to send to Four Seasons from our team at Pace. I was so excited about this opportunity, and I wanted to create something fun and unique, yet still really elegant for our client. After perusing Pinterest for a while, I decided to combine deer antlers and florals for a main graphic (I worked off the Style Me Pretty blog here...you should try it too!). I found the beautiful silver antlers at Target, and my friend Kaitlin Holland let me borrow a bit of greenery she had. Kaitlin is the founder of the School of Styling, and her work is absolutely incredible. You should definitely check it out here. I picked up some festive-looking flowers at The Fresh Market, poster board at Michaels, and from there I headed in to Pace to get working. I set up everything outside on our back loading dock, and everyone who came outside was quite interested in what I was doing cutting up flowers and playing with deer antlers...needless to say, I had a blast! Once I was happy with the set-up, I shot the arrangement with my camera and uploaded the image to the computer to use as the main graphic for the card (I also have a whole new appreciation for product photography...it ain't easy people!). I placed a simple holiday greeting on the front, and the inside of the card read, "With thanks for your partnership in 2015 and all our best for the new year." We printed the cards in house, and everyone on our team wrote a personal message inside before we sent them out. I really enjoyed pushing myself creatively for this project, and I was thrilled to create something so personal and fun for the holidays. Landon said he liked this card better than our family Christmas card, because his picture wasn't on the front (ha!). Maybe we'll try something like this for our own card next year! I hope you enjoy!